New-York - Paris - Shanghai

CREATIVITY THAT MAKES
HISTORY IN LUXURY

CREATIVITY THAT MAKES
HISTORY IN LUXURY

CREATIVITY THAT MAKES
HISTORY IN LUXURY

We are strategists

Brand platforms

Brand architecture

Brand positioning

Engagement Strategy

Semiotics

We are crafters

Brand campaigns

Product launch

Brand content

Design

Experiences

Signature momentsTM

We are editorialists

Social media

Influence

WE CREATE SIGNATURE EXPERIENCES

Experience design

Website & digital platforms

E-commerce
CRM content

Mobile apps

Engagement & loyalty Programs

WE ARE IN THE ZEITGEIST

WE ARE
IN THE ZEITGEIST

Brand collabs & Partnerships

Ambassadors

Pop-up stores

Events

Experiences

Entertainment

WE ARE MAKERS

& PRODUCERS

From big productions to more agile ones,

From social content,
KV, films to podcasts,
activation and event

From big productions
to more agile ones,

From social content,
KV, films to podcasts,
activation and event

A PROMISE HELD FOR

A PROMISE HELD FOR

A PROMISE HELD FOR

THE MICRO-NETWORK
DEDICATED TO LUXURY & PREMIUM FASHION, BEAUTY, LIFESTYLE BRANDS, OPERATING BETWEEN

THE MICRO-NETWORK
DEDICATED TO LUXURY & PREMIUM FASHION, BEAUTY, LIFESTYLE BRANDS, OPERATING BETWEEN

THE MICRO-NETWORK
DEDICATED TO LUXURY & PREMIUM FASHION, BEAUTY, LIFESTYLE BRANDS, OPERATING BETWEEN

New-York

400 West Broadway

New York, NY, 10012

iris.chan@betc.com

Paris

1-13, rue de l’Ancien Canal

93500 Pantin

morgan.maziol@betc.com

Shanghai

No. 608 Xikang Road

Shanghai 200041

howard.chen@betc.com

EN

EN

EN

EN

© 2025, Maison BETC. All rights Reserved

© 2025, Maison BETC.
All rights Reserved